LAND AND PEOPLE Updated at 10:57:04 03/03/2020  (Views:  161 )
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“Oh Wow! Mui Ne” promotional program first launched to woo international tourists

BTO – “Oh Wow! Mui Ne” promotional program, the first of its kinds, has been launched by the Department of Culture- Sports and Tourism in coordination with the Association of Tourism on March 3rd at Seahorse Resort, Phan Thiet city.

At the announcing ceremony, businesses can directly register for program participation through package of demand stimulation, discount, concessionary policies and quality guarantee. On this occasion, the organizing has released free VIP cards to woo international and domestic tourists to Binh Thuan in the next years until 2022.

The program “Oh Wow! Mui Ne” aims to mobilize travel businesses and agencies to partake in the program with preferential and promotional program from 10-50 percent. Those big discounts are offered by a wide range of services such as: transport, accommodations, eating and drinking, sightseeing sites, shopping malls, entertainment, sea sports, healthcare, coffee, souvenirs, etc. in the province, mostly in Phan Thiet city.

It is projected to publish about 1 million VIP cards of “oh Wow! Mui Ne” program with duration of 3 years (2020-2022). The beholders of VIP card will entitle to the best preferential prices when using services in the province. In turn, the enterprise participants will be supported by the Association of Tourism.

The promotional program “Oh Wow! Mui Ne” contributes to monitor and guarantee the prestige of services in terms of safety, prices and quality. Since then, tourists feel surprise at experiencing the services in Mui Ne-Binh Thuan destination.

In addition to the program recognition, it shall be promoted via the media and communications campaign through a series of advertising articles on the internet under the themes of “Oh Wow”. The promotions will lead tourist’ search to the 10 best unique check-in destinations, 10 resorts with the best view, 10 best romantic coffee shops, 10 best delicious street food, 10 record-hit Mui Ne tourism, etc.

Translated by My Thien (Source: Binh Thuan Online)

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